The Mobile Commerce Revolution PDF ePub eBook

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The Mobile Commerce Revolution free pdf Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" covered in other books on the topic. "The Mobile Commerce Revolution" covers "everything" you need to know to capitalize on this immense new opportunity -- from infrastructure to culture, strategy to tactics. Authored by Edelman SVP for Mobile Strategy Tim Hayden, one of the field's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you:

  • Capture rapidly shifting end-user behavior in your mobile marketing plans
  • Effectively integrate mobile with your existing media and business operations
  • Implement the right infrastructure, and evolve it to reflect emerging trends
  • Make the internal cultural changes required to fully leverage the mobile commerce opportunity
  • Understand the new playing field of carriers, device OEMs, developers, and agencies
  • Discover which mobile tactics are actually influencing marketing/purchase behavior
  • Identify crucial regional differences, generational behaviors, and usage patterns
  • Preview the future of mobile commerce and mobile payments, from NFC/RFID to retinal scans and augmented reality
  • Leverage powerful savings and efficiencies that go way beyond smartphones and tablets - including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systems
Along the way, Hayden presents incisive interviews with pioneers in mobile technology innovation, from Foursquare founder Dennis Crowley to Invodo's Jim Keeler, the former CTO if AT

About Tim Hayden

Tim Hayden is Principal Strategist at TTH Strategy, a consultancy that provides guidance to organizations faced with business processes and communications challenges. He also serves as an investor and advisory board member to several ventures in cloud, mobile, and social technology. Prior to TTH Strategy, Tim led Edelman Digital's North American mobile program, and cofounded 44Doors, an SaaS mobile marketing platform. He was a founder and partner in other startups including NION Interactive and GamePlan, an experiential marketing agency that produced solutions for brands including AMD, Bacardi USA, Dell, Humana, and IBM using the integrated "Live Mobile Online" methodology that Tim coined in 2007. He is a graduate of Texas State University in San Marcos, Texas. Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during U.S. elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media, and social networking. Tom is the principal author of a number of widely cited studies, including "The Social Habit," "Twitter Users in America," and the coauthor of "The Infinite Dial," America's longest running research series on digital media consumption. He is a graduate of Tufts University in Medford, Massachusetts, and holds an MBA from the Bryan School of Business and Economics at the University of North Carolina.

Details Book

Author : Tim Hayden
Publisher : Que Pub.
Data Published : 08 December 2013
ISBN : 0789751542
EAN : 9780789751546
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 300 pages
Age + : 15 years
Language : English
Rating :

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