Youth and Media PDF ePub eBook

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Youth and Media free pdf When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

About Andy Ruddock

Andy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media- all 3 titles are with SAGE Publications. He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornography. He is perhaps best known for his work on cultivation theory. Educated at Caius College, Cambridge, Penn State University and the University of Masschusetts, where his work was supervised by Michael Morgan, Sut Jhally and Justin Lewis, he has taught at universities in the US, the UK, New Zealand and South Korea. He regularly provides expert commentary on media issues, writing frequently for

Details Book

Author : Andy Ruddock
Publisher : SAGE Publications Ltd
Data Published : 31 March 2013
ISBN : 1446281035
EAN : 9781446281031
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 18 years
Language : English
Rating :

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