Content Audits and Inventories PDF ePub eBook

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Content Audits and Inventories free pdf Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. "Content Audits and Inventories, " by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

About Paula Ladenburg Land

Unfortunately, at this time we can't provide you with information about your Writer Paula Ladenburg Land. However does not always mean we are unsuccessful for my child selection. We also inquire that you simply allow us to with this matter. In case you have sparetime and desire will profoundly enjoy should you give all of us your details. When receiving these kinds of suggestions and information via consumers with regards to the Content Audits and Inventories Publisher Paula Ladenburg Land, we all first the woman's look at. Once many of us ensure that most true, simply publish it. Many of us appreciate this help along with appreciate it before hand.

Details Book

Author : Paula Ladenburg Land
Publisher : XML Press
Data Published : 12 September 2014
ISBN : 1937434389
EAN : 9781937434380
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 154 pages
Age + : 15 years
Language : English
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