The Power of Business En Espanol PDF ePub eBook

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The Power of Business En Espanol free pdf In "The Power of Business en Espan ol," Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting-- yet often confusing-- Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, "The Power of Business en Espan ol" is a book that will demystify Spanish-dominant consumers for non-Spanish speakers.

Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, "The Power of Business en Espan ol" is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.

About Jose Cancela

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Details Book

Author : Jose Cancela
Publisher : Collins
Data Published : 01 February 2008
ISBN : 0060891076
EAN : 9780060891077
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
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