Irresistible Empire PDF ePub eBook

Books Info:

Irresistible Empire free pdf The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden- working-class spectators in ramshackle French theaters conversing with Garbo and Bogart- Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers- and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

About Victoria de Grazia

Victoria de Grazia is Professor of History and James R. Barker Professor of Contemporary Civilization, Columbia University.

Details Book

Author : Victoria de Grazia
Publisher : The Belknap Press
Data Published : 31 July 2009
ISBN : 0674031180
EAN : 9780674031180
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 608 pages
Age + : 15 years
Language : English
Rating :

Reviews Irresistible Empire

17 Comments Add a comment

Related eBooks Download

  • European Consumer Policy After Maastricht free pdfEuropean Consumer Policy After Maastricht

    European Consumer Policy after Maastricht raises both 'horizontal' and 'vertical' issues of consumer policy in the European Community and associated countries. The work was prompted by three important 'constitutional' events in Europe: the completion of the Internal Market on 31 December 1992..

  • The Secret Book of Grazia Dei Rossi free pdfThe Secret Book of Grazia Dei Rossi

    So begins the 'secret book' of Grazia dei Rossi -- a written legacy from a mother to her son. Heiress to a Jewish banking dynasty. secretary to the world-renowned Isabella d'Este. married to the Pope's Jewish body physician..

  • Comic Strips and Consumer Culture free pdfComic Strips and Consumer Culture

    Ian Gordon explores how comic strips contributed to the expansion of a mass consumer culture that was increasingly driven by visual images. He details how "Gasoline Alley" advocated the pleasures of the automobile and how 1920's working girl Winnie Winkle became determined to achieve a middle-class lifestyle..

  • The Making of the Consumer free pdfThe Making of the Consumer

    We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research. but who is this person. "The Making of the Consumer" is the first interdisciplinary study that follows the evolution of the consumer in the modern world..

  • Where Am I Eating free pdfWhere Am I Eating

    A deeply human-centered perspective on the origins of America's food "Where Am I Eating." bridges the gap between global food producers and the American consumer..

  • Irresistible Empire free pdfIrresistible Empire

    . The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shakin