Wake Up and Sell the Coffee PDF ePub eBook

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Wake Up and Sell the Coffee free pdf This is a high-growth success story. In 1996 Martyn Dawes set out to build a high-growth business, with the will to do whatever it would take to make it a success. Little did he realise how his will would come to be tested, but in 2008 he sold this company - Coffee Nation - for GBP23m. Along the way, among many highs and lows, there was the thrill of seeing an idea come to life, costly failed trials and false starts, countless business plans, learning how and when to raise funding, the personal journey of surviving when success seemed so distant and securing contracts with some of the biggest retailers in the world. This is the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. It's also a guide to help any aspiring entrepreneur put their business on the path to high growth. Through the course of an exciting narrative, Martyn shares his experiences of growing a business and his knowledge of what you should and shouldn't do. Mistakes to avoid are revealed just as honestly as the good decisions, making this is an unusually frank and valuable account for anyone looking to build their own business. All areas from start-up to exit are covered, including: how to come up with an idea and know if it's any good- researching and testing your business model- when you should not write a business plan and why not- the process of pitching to investors and raising funding- negotiating contracts and controlling your finances- and a special final chapter on how to set up a business for high-growth from the outset. Coffee Nation was not a high-tech start-up. It was based on the reliable principles of a simple idea, a compelling vision, a high-quality product and relentless enterprise. If you have the desire and vision to build your own high-growth business - or you want to read a fascinating story of how it has been done - look no further. It's time to wake up and sell the coffee.

About Martyn Dawes

Martyn Dawes is a successful entrepreneur. He founded his first business, MDA (Martyn Dawes Associates) in the recession of 1991. That business continues to trade successfully to this day (now called Dawes Ryan Consulting). His idea for Coffee Nation came from a combination of seeing how many cups of coffee were being sold in convenience stores in New York and reading about the business model of a photocopier company. Four years later, after proving the concept, he raised GBP4 million in development capital from a London-based private equity firm. Coffee Nation grew fast and secured long-term contracts with major retailers including Tesco, Sainsbury, Esso, Moto, Welcome Break and Somerfield. In 2008 the company was sold for GBP23m, returning investors four times their money and was sold again finally to Whitbread/Costa in 2011 for almost GBP60m. Martyn and Coffee Nation have won numerous awards, including: -- Sunday Times/Virgin Atlantic Fast Track Awards 2006: Winner of the Innovation Award -- Ernst

Details Book

Author : Martyn Dawes
Publisher : Harriman House Publishing
Data Published : 09 September 2013
ISBN : 0857192507
EAN : 9780857192509
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
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  • Wake Up and Sell the Coffee free pdfWake Up and Sell the Coffee

    Download Ebooks For Free ePub Format. This is a high-growth success story. In 1996 Martyn Dawes set out to build a high-growth business, with the will to do whatever it would take to make it a success