Shaping Demand and Practices to Improve Family Health Outcomes PDF ePub eBook

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Shaping Demand and Practices to Improve Family Health Outcomes free pdf Maternal and child-health indicators have remained poor in northern India, with various factors contributing to the continued mortality and morbidity. Communication strategies play a powerful role in addressing the barriers to, and shaping demand for, the adoption of preventive health practices. These two volumes, covering UP and Bihar respectively, provide valuable information on family dynamics that could be used to develop a comprehensive behavior change communication (BCC) strategy on family health in northern India. The study focuses on increasing the adoption of eight family-health behaviors that have a significant bearing on Millennium Development Goals. Funded by the Bill and Melinda Gates Foundation and conducted by experts in the field, it is perhaps for the first time that a BCC study has been designed on such a comprehensive scale, based on evidence generated from large, formative studies to identify the barriers and factors facilitating the adoption of family-health behaviors. Unlike most BCC studies that are based on cognitive theories of behavior change, this study, which integrates the broader social context, media choices, program structure, and audience interaction that influence the target behaviors, will be a valuable and timely resource for policy makers, program implementers, researchers, and field-level persons alike.

About Gary L. Darmstadt

M E Khan, Ph.D., is Senior Program Associate at Population Council, Delhi, India, and the lead person for reproductive health research. He has over 35 years of research experience with expertise in undertaking operations research to improve service delivery in maternal and child care, family planning, safe motherhood, and abortion. Scaling up of successful interventions and capacity building of young professionals are his other passions. Earlier, as Regional Director, Asia and Near East Counties, of FRONTIERS Program of Population Council, he has worked in many countries. Before joining Population Council in 1990, he was General Manager of Operations Research Group, New Delhi, India. He is member of various national and international committees, including committees of the World Health Organization (WHO), Geneva, and has served as the chairperson of WHO committee on Gender Sensitive Intervention, and is currently chairperson of Sexual Violence Research Initiative. He has written and edited 13 books and published numerous papers in peer-reviewed journals. Usha Kiran Tarigopula works as the Deputy Director, Global Health Program, at the India Country Office of the Bill

Details Book

Author : Gary L. Darmstadt
Publisher : SAGE Publications India Pvt Ltd
Data Published : 15 May 2012
ISBN : 8132108973
EAN : 9788132108979
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 708 pages
Age + : 15 years
Language : English
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    . Maternal and child-health indicators have remained poor in northern India, with various factors contributing to the continued mortality and morbidity. Communication strategies play a powerful role i