Multinational Enterprises in Emerging Markets PDF ePub eBook

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Multinational Enterprises in Emerging Markets free pdf This title aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Yadong Luo explicates the issues concretely, comparatively, and thoroughly. He articulates how MNEs should deal properly with local governments in a cooperative and at the same time bargaining manner. How to balance business ethics (e.g., anti-bribery) with business culture (personal networking), and how to reduce the liabilities of foreignness in both defensive and offensive ways. The book further details how MNEs should enter an emerging market, with whom they should partner, and why they should integrate emerging market operations with other global activities. Luo updates changes of government policies on foreign investment, explains commonalities and distinctions among emerging markets, and addresses how to assess country competitiveness and industrial conditions. As a former practitioner dealing with emerging markets and as a current scholar on international strategy, Luo provies a unique combinatory view of emerging markets.

About Yadong Luo

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Details Book

Author : Yadong Luo
Publisher : Copenhagen Business School Press
Data Published : 01 October 2002
ISBN : 8763000466
EAN : 9788763000468
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 405 pages
Age + : 15 years
Language : English
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