The Future of Branding PDF ePub eBook

Books Info:

The Future of Branding free pdf * How will brands drive business strategy? * How will brands keep pace with the rapid change in technology? * Will the existing rules of building and leveraging brands apply in future? * How differently will the brands of future be managed? This book examines the future of branding with contributions by leading minds in the field of branding. It focuses on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. With contributions by Jean-Noel Kapferer, Kevin Keller, Don Schultz, Bernd Schmitt, V. Kumar (to name a few), the book is designated to become a classic in branding literature. Some unique features: * The managerial implications in this book have a cross-industry application in management across both business-to-business and business-to-consumer market sectors. * Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The book provides "next practices" in branding that will be the foundation of future success.

About Rajendra K. Srivastava

Rajendra K. Srivastava is Provost and Deputy President, Singapore Management University. A leading authority on the impact of marketing on business performance, he is frequently invited as a keynote speaker on topics such as business model innovation, marketing metrics, value of market-based intangible assets (brands, channels), and management of growth and risk. His work on assessing the impact of marketing strategies on business and financial performance has influenced both theory and practice on topics ranging from marketing accountability to strategic metrics across the globe. His paper linking market-based assets and market-facing processes to shareholder value in the Journal of Marketing received the Maynard Award for the article judged to contribute the most to the development of theory in marketing, the MSI/Paul Root Award for the article judged to contribute the most to the practice of marketing, as well as the AMA/Sheth Foundation Award for its long-term impact on marketing. He has worked closely with industry and has provided executive training and consultancy services, largely in the technology/B2B and services sectors, to companies' executives spanning North America, Europe, Asia, and Africa. He has also served on the faculty of the University of Texas, Austin, and the Emory University, Atlanta, and has been a visiting faculty member at the London Business School, the Indian School of Business, and the Helsinki School of Economics. He has done B.Tech. (Mechanical Engineering) from the Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and PhD in business from the University of Pittsburgh. Gregory Metz Thomas drives organic growth with evidence-based marketing, a vast portfolio of proven marketing methods, and excellent go-to-market execution. These include: * Marketing strategy: value proposition, business models, and business strategy* Brand management: 360 degree brand audit, brand identity, brand positioning, and brand architecture* Digital marketing: platforms, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Electric Direct Marketing (EDM), and analytics* Consumer insights: consumers' attitudes, preferences, and decision making * Innovation management: innovation process, open innovation, and high-tech innovation Gregory has worked in the USA and Asia, bringing to life issues of importance to managers. This includes his engagement on 70 projects with several Fortune 500 brands such as Coca-Cola, Kimberly Clark, DuPont, Milliken

Details Book

Author : Rajendra K. Srivastava
Publisher : SAGE India
Data Published : 31 December 2015
ISBN : 935150316X
EAN : 9789351503163
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 492 pages
Age + : 15 years
Language : English
Rating :

Reviews The Future of Branding



17 Comments Add a comment




Related eBooks Download


  • The Future of Branding free pdfThe Future of Branding

    * How will brands drive business strategy. * How will brands keep pace with the rapid change in technology. * Will the existing rules of building and leveraging brands apply in future..


  • Advanced Brand Management free pdfAdvanced Brand Management

    Branding your firm's future-with success More than a name game. product branding is often a high-stakes gamble-even when there's substantial market research behind it..


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • The Future of Branding free pdfThe Future of Branding

    Download Books Online Free. * How will brands drive business strategy? * How will brands keep pace with the rapid change in technology? * Will the existing rules of building and leveraging brands appl