Real-Time Marketing and PR PDF ePub eBook

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Real-Time Marketing and PR free pdf Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance.

"Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be amongthem. Discover "Real-Time Marketing and PR" and get a clear path to navigate and succeed in the changed business landscape.

In this eye-opening follow-up to "The New Rules of Marketing and PR," a "BusinessWeek" bestseller, David Meerman Scott reveals the proven, practical

steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. "Real-Time Marketing and PR" will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master "Real-Time" "Marketing and PR" today and become the first to act, the first to respond, and the first to win!

About David Meerman Scott

Regrettably, at this time we simply can't supply you with details about your Publisher David Meerman Scott. However this does not necessarily mean that individuals don't work on her behalf series. Additionally we ask that you simply assist us within this make any difference. For those who have spare time and require will probably immensely value when you share with us your data. While acquiring this sort of responses and knowledge from consumers concerning the Real-Time Marketing and PR Publisher David Meerman Scott, we first the girl verify. When many of us be certain that just about all true, simply post the idea. Many of us fully grasp this assist and thank you in advance.

Details Book

Author : David Meerman Scott
Publisher : John Wiley
Data Published : 02 November 2010
ISBN : 6612859938
EAN : 9786612859939
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 259 pages
Age + : 15 years
Language : English
Rating :

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