Fashion Brands PDF ePub eBook

Books Info:

Fashion Brands free pdf This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

About Mark Tungate

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Details Book

Author : Mark Tungate
Publisher : Kogan Page
Data Published : 01 November 2012
ISBN : 0749464461
EAN : 9780749464462
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 228 pages
Age + : 15 years
Language : English
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