Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner PDF ePub eBook

Books Info:

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner free pdf This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today's businesses increasingly use data to drive decisions that keep them competitive. Many data analysts, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner's guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources.

About Olivia Parr-Rud

Olivia Parr-Rud, an internationally recognized expert in predictive analytics, business intelligence, and innovative leadership, founded the SAS Data Mining Users Group, having been a SAS user since 1991 and a SAS instructor and conference presenter for many years. She hosts the popular VoiceAmerica Business radio show Quantum Business Insights (www.quantumbusinessinsights.com) and is a thought leader in the integration of analytic tools and leadership practices to optimize performance and organizational agility. Her predictive analytics research founded her first book, Data Mining Cookbook: Modeling for Marketing, Risk and Customer Relationship Management (Wiley 2000), which unveiled links between the global economy and organizational dynamics, a topic featured in her second book, Business Intelligence Success Factors: Tools for Aligning Your Business in a Global Economy (Wiley and SAS Institute Inc. 2009). Her current research will develop a model that tracks the alignment of business intelligence with human intelligence. Parr-Rud holds a B.A. in mathematics and an M.S. in statistics. In addition to public speaking, she offers training and consulting in both predictive analytics and business leadership, with clients that include numerous Fortune 500 companies. For more, visit www.oliviagroup.com.

Details Book

Author : Olivia Parr-Rud
Publisher : SAS Institute
Data Published : 01 October 2014
ISBN : 1612907830
EAN : 9781612907833
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 182 pages
Age + : 15 years
Language : English
Rating :

Reviews Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner



17 Comments Add a comment




Related eBooks Download


  • Marketing Analytics free pdfMarketing Analytics

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory. but in today's busy offices..


  • Marketing Analytics free pdfMarketing Analytics

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory..


  • Data Analysis Using SAS Enterprise Guide free pdfData Analysis Using SAS Enterprise Guide

    This book presents the basic procedures for utilizing SAS Enterprise Guide to analyze statistical data. SAS Enterprise Guide is a graphical user interface (point and click) to the main SAS application..


  • Getting Started with Business Analytics free pdfGetting Started with Business Analytics

    Assuming no prior knowledge or technical skills. Getting Started with Business Analytics: Insightful Decision-Making explores the contents. capabilities. and applications of business analytics..


  • Predictive Analytics For Dummies free pdfPredictive Analytics For Dummies

    Combine business sense. statistics. and computers in a new and intuitive way. thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends..


  • Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner free pdfBusiness Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

    . This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics comm