Hey, Whipple, Squeeze This PDF ePub eBook

Books Info:

Hey, Whipple, Squeeze This free pdf The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: * Important new chapters and updates that bring Whipple into the new digital world * New content and examples for how to use social media and other emerging platforms * Illustrate what's changing in the new world of advertising and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

About Luke Sullivan

Luke Sullivan is an award-winning copywriter with over thirty-three years of experience in the business at some of the elite agencies in America-Fallon, The Martin Agency, and GSD

Details Book

Author : Luke Sullivan
Publisher : John Wiley
Data Published : 09 March 2012
ISBN : 1118101332
EAN : 9781118101339
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

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