Darwin's Brands PDF ePub eBook

Books Info:

Darwin's Brands free pdf "Darwin's Brands" traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the 'environments' in which they operated. The book elucidates the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the marketplace. In a vibrant economy such as India's, where competition from newer and equally interesting launches is very strong, and where customers' preferences change frequently, these brands have shown resilience and the ability to identify and seize opportunities, while still retaining some of their signature facets that make them 'brands'. Learning from winners helps one avoid becoming a loser. Each of the brand stories in this book is unique but shares some common threads running through the evolution of their strategy and actions, which will help brand practitioners and students carve out strategies and action-plans for themselves.

About Anand Halve

Anand Halve is the co-founder and Director of chlorophyll brand

Details Book

Author : Anand Halve
Publisher : SAGE Publications India Pvt Ltd
Data Published : 22 December 2011
ISBN : 8132107152
EAN : 9788132107156
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 188 pages
Age + : 15 years
Language : English
Rating :

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