Business-to-Business Marketing PDF ePub eBook

Books Info:

Business-to-Business Marketing free pdf This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: * More coverage of digital marketing and social media in relation to B2B * More coverage of issues relating to sustainability and corporate social responsibility * More visual features and an update of the 'B2B Snapshots' * New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, open access links to recent and relevant SAGE journal articles, further cases and a quiz at (available on publication). The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

About Ross Brennan

Dr Ross Brennan is Professor of Industrial Dr Louise Canning held international sales and marketing posts in the steel and engineering industries before moving into higher education as an ESCRC teaching fellow at UWE Bristol and completing her doctoral investigation of environmental adaptation in buyer-supplier relationships. Louise's continued interest in sustainability and the interface between business and consumer markets has most recently included the examination of human disposition. Besides sustainability, Louise's other research interests include business market communication and small business development, her work having been published in leading journals such as European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, and Journal of Services Marketing. Louise is an active member of the International Marketing and Purchasing (IMP) research group and regular reviewer for various publications, including Industrial Marketing Management. Louise was appointed Associate Professor at Kedge Business School, France in September 2013 having previously worked at the University of Birmingham, UK. Ray McDowell is the Head of Department for Business and Management at the University of the West of England in the UK. The Department numbers about 100 permanent staff across the range of management disciplines and means that Ray is managing business-to-business relationships pretty much every day of the week. This comes as no surprise to him- all business is about managing relationships and he learnt that very early in his professional life. That professional life began in the private sector and before pursuing an academic career he occupied positions at GEC-Marconi leading the company's involvement in a collection of international research collaborations. Those professional experiences fostered a particular interest in business-to-business marketing and relationships in particular that he has pursued ever since and which was magnified ten-fold as a consequence of his involvement with the work of the IMP Group of researchers. Despite a role at the university that precludes as active an engagement with students as he used to have and that allows for as much involvement in business to business research as he'd probably prefer, he still gets a tremendous buzz from talking to companies about the sorts of business to business relationships they have. He is constantly amazed at the number of times he hears company directors describe the relationship they would like to have (rather than recognising the relationship they actually have) and bemoan the fact that counterparts don't seem to treat them as they'd prefer. If only they all read business-to-business marketing books like this one.

Details Book

Author : Ross Brennan
Publisher : SAGE Publications Ltd
Data Published : 15 April 2014
ISBN : 1473905818
EAN : 9781473905818
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 408 pages
Age + : 18 years
Language : English
Rating :

Reviews Business-to-Business Marketing

17 Comments Add a comment

Related eBooks Download

  • Business-to-Business Marketing free pdfBusiness-to-Business Marketing

    This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study..

  • Fundamentals of Business-to-Business Marketing free pdfFundamentals of Business-to-Business Marketing

    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better..

  • Wine Marketing free pdfWine Marketing

    Whilst Wine Marketing: a practical guide also looks at theory and existing research. the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine..

  • Marketing with Social Media free pdfMarketing with Social Media

    Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook..

  • A Framework for Marketing Management free pdfA Framework for Marketing Management

    For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory..

  • Business-to-Business Marketing free pdfBusiness-to-Business Marketing

    Free Online Downloadable Books. This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New t