A Manager's Guide to Public Relations Projects PDF ePub eBook

Books Info:

A Manager's Guide to Public Relations Projects free pdf This text offers hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for both student edification and presentation to clients. It is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

About Patricia J. Parsons

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Details Book

Author : Patricia J. Parsons
Publisher : Lawrence Erlbaum Associates Inc
Data Published : 13 May 2003
ISBN : 080584547X
EAN : 9780805845471
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 104 pages
Age + : 15 years
Language : English
Rating :

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