Wiley International Encyclopedia of Marketing PDF ePub eBook

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Wiley International Encyclopedia of Marketing free pdf With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. * The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries * Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate * Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources * The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: * Volume 1: Marketing Strategy * Volume 2: Marketing Research * Volume 3: Consumer Behavior * Volume 4: Advertising and Integrated Communication * Volume 5: Product Innovation and Management * Volume 6: International Marketing

About Jagdish N. Sheth

JAG SHETH is a renowned scholar and world authorityin the field of marketing. ... (Google) Professor of Marketing at the University of Southern California,the Walter H. Stellner Distinguished Professor of Marketing at theUniversity of Illinois, on the faculty of Columbia University, andat the Massachusetts Institute of Technology. Jag has published more than 200 books and research papers indifferent areas of marketing. His book The Theory of BuyerBehavior (1969) with John A. Howard is a classic in the field.He has published two scholarly books: Marketing Theory:Evolution and Evaluation (1988) and Consumption Values andMarket Choices (1991). His new textbook, Customer Behavior:Consumer Behavior and Beyond (with Banwari Mittal and BruceNewman) will be published by the Dryden Press in 1998. Jag is an American Psychological Association Fellow and pastPresident of APA's Consumer Psychology Division and Association forConsumer Research (ACR). He was the recipient of the Viktor MatajaMedal from the Austrian Research Society in Vienna (1977) and the1989 Outstanding Marketing Educator Award from the Academy ofMarketing Science. In 1996, he was elected to be the DistinguishedFellow of the Academy of Marketing Science.

Details Book

Author : Jagdish N. Sheth
Publisher : Wiley-Blackwell (an imprint of John Wiley
Data Published : 10 December 2010
ISBN : 1405161787
EAN : 9781405161787
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 1732 pages
Age + : 15 years
Language : English
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