No Logo PDF ePub eBook

Books Info:

No Logo free pdf If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In "No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

About Naomi Klein

Naomi Klein is a Canadian writer and journalist. 'No Logo' is an international bestseller and has helped define a new generation of young activists.

Details Book

Author : Naomi Klein
Publisher : Flamingo
Data Published : 15 January 2001
ISBN : 0006530400
EAN : 9780006530404
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 512 pages
Age + : 15 years
Language : English
Rating :

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