The Blue Line Imperative PDF ePub eBook

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The Blue Line Imperative free pdf A groundbreaking guide to making profitable business decisions

Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term successOffers guidelines for making the satisfaction of customer needs and wants--i.e. value creation--the driver of all business activitiesThe authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East

About Kevin Kaiser

Kevin Kaiser is Professor of Management Practice at INSEAD and Director of INSEAD's Transition to General Management program as well as Director of the ABN Amro Managing for Value Research Fund at INSEAD. In addition to directing and teaching in many corporate client programs for INSEAD, he also teaches in numerous institutes and programs for private clients throughout Europe, Africa, the Middle East, and Asia. He was formerly Visiting Adjunct Professor of Finance at the Kellogg School of Management, Northwestern University, where he had previously earned his PhD in Finance. He was a member of the Corporate Finance and Strategy Practice of McKinsey

Details Book

Author : Kevin Kaiser
Publisher : John Wiley
Data Published : 19 July 2013
ISBN : 1118510887
EAN : 9781118510889
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

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  • The Blue Line Imperative free pdfThe Blue Line Imperative

    Free Book To Read. A groundbreaking guide to making profitable business decisions

    Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've bee