Perspectives on Public Relations Research PDF ePub eBook

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Perspectives on Public Relations Research free pdf The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

About Danny Moss

Danny Moss is Principal Lecturer and Co-Director of the Centre for Corporate and Public Affairs at the Manchester Metropolitan University. Dejan VerZiZ is partner in Pristop Communications and Assistant Professor for Public Relations and Communication Management at the University of Ljubljiana. Gary Warnaby is Senior Lecturer in the School of Management at Salford University.

Details Book

Author : Danny Moss
Publisher : Routledge
Data Published : 27 March 2003
ISBN : 0415316189
EAN : 9780415316187
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
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