Winning the Story Wars PDF ePub eBook

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Winning the Story Wars free pdf Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

About Jonah Sachs

About the Author: Jonah Sachs. As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs's work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators. About the Illustrator: Drew Beam Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.

Details Book

Author : Jonah Sachs
Publisher : Harvard Business School Press
Data Published : 01 July 2012
ISBN : 1422143562
EAN : 9781422143568
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 264 pages
Age + : 15 years
Language : English
Rating :

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