Brand Valued PDF ePub eBook

Books Info:

Brand Valued free pdf New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: * The tools necessary to stimulate dialogue-and new ways of thinking-between a brand and its intended audience * Methods for extending brand messaging to wider audiences * Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour * Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems * Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets * A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

About Guy Champniss

Fernando Rodes Vila is the Vice-Chairman of Havas, Co-Founder of the ARA newspaper, Catalonia, Chairman of the Sustainability Committee of Acciona and a member of the Board of Trustees of Fundacio Natura. Previously, Fernando was CEO of Havas. Guy Champniss is brand strategy and communications consultant, focusing on strategy in the context of sustainability, pro-social behaviour and brand community. Guy holds an MBA from IE (Madrid) and is carrying out doctoral research at Cranfield School of Management (UK).

Details Book

Author : Guy Champniss
Publisher : John Wiley
Data Published : 27 May 2011
ISBN : 1119976677
EAN : 9781119976677
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 314 pages
Age + : 15 years
Language : English
Rating :

Reviews Brand Valued



17 Comments Add a comment




Related eBooks Download


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management. 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field. it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ..


  • The Human Brand free pdfThe Human Brand

    When marketers use terms like "personality." "character." and "manner" to describe a brand. they're more accurate than they know. Consumers everywhere describe their relationship with brands in the same deeply personal way -- we hate our banks..


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands. brand equity. and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build..


  • Designing the Brand Identity in Retail Spaces free pdfDesigning the Brand Identity in Retail Spaces

    Without design. the "brand identity" is just a name. sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services..


  • Why Johnny Can't Brand free pdfWhy Johnny Can't Brand

    Winner of the Best Marketing Books Award from Strategy Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you..


  • Brand Valued free pdfBrand Valued

    Free Download Audio Books. New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand