Hospitality Marketing PDF ePub eBook

Books Info:

Hospitality Marketing free pdf This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

About David Bowie

David Bowie, MBA and Chartered Marketer, is Principal Lecturer and MSC Programmes Director in Hospitality, Leisure and Tourism Management, Oxford Brookes University, UK. David has over 25 years hospitality industry experience working as a hotel manager, restaurateur and marketing consultant. David is responsible for the administration, recruitment and student welfare on the MSc in International Hotel

Details Book

Author : David Bowie
Publisher : Butterworth-Heinemann Ltd
Data Published : 22 March 2011
ISBN : 0080967914
EAN : 9780080967912
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 448 pages
Age + : 15 years
Language : English
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