The Soul of the New Consumer PDF ePub eBook

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The Soul of the New Consumer free pdf Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Darren Bridger unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and goes far beyond the simple concepts of how and what to answer the most important question of all-why? In an affluent world saturated with affordable products there are three new scarcities-time, attention, and trust. Over the past decade, Lewis and Bridger have been at the forefront of researching these new consumers and, here, they report their observations. For companies large and small, no matter what their service or product, The Soul of the New Consumer provides the first profile of the independent, involved, and well-informed new consumer who is challenging the way marketing, selling, and business are done.

About David Lewis

Dr. David Lewis is chairman of The David Lewis Consultancy, an international research firm with clients including Disney, Coca-Cola, Amazon, IKEA, L'Oreal, Toyota, British Airways, British Telecom, ICL and IBM. He lectures in Europe, the USA, and Asia on management topics, with a special emphasis on relationships between suppliers and their customers. A bestselling author and broadcaster for both television and radio-his BBC radio series was the winner of the prestigious Sony Award-his recent books include Information Overload, Ten-Minute Time and Stress Management and How to Get Your Message Across. A Chartered Psychologist with a doctorate in Psychology from the University of Sussex, he is a fellow of both the International Stress Management Association and the Institute of Directors. He is also a member of the Marketing Society, the Market Research Society, and the Institute of Direct Marketing. Learn more at www.dlcltd.com Darren Bridger is a researcher at The David Lewis Consultancy, and is also the author of Get it Done and Boost Your Memory. To learn more, visit his website at http://www.darrenbridger.net.

Details Book

Author : David Lewis
Publisher : Nicholas Brealey Publishing
Data Published : 01 September 2011
ISBN : 1857884981
EAN : 9781857884982
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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