Communication, New Media and Everyday Life PDF ePub eBook

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Communication, New Media and Everyday Life free pdf The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text- for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces the reader to the building blocks of communication- its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today- exploring what it might be like to live in an increasingly digital world.

About Tony Chalkley

Tony Chalkley, Lecturer and Discipline Coordinator (Media

Details Book

Author : Tony Chalkley
Publisher : OUP Australia and New Zealand
Data Published : 18 October 2011
ISBN : 0195572327
EAN : 9780195572322
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 352 pages
Age + : 18 years
Language : English
Rating :

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