Wear Clean Underwear PDF ePub eBook

Books Info:

Wear Clean Underwear free pdf In the tradition of Jesus CEO, a book of brilliant, sound advice for business (and life) based on the familiar sayings and lessons from our mothers. Wear clean underwear (the importance of behind-the-scenes integrity)- Eat your vegetables or you don't get dessert (sticking to your business priorities)- Share (the importance of social responsibility)- Each of the17 "Mum Maxims" is explained for its relevance to business practice, and then followed by two or three real-life examples in which major corporations and small businesses did well-or didn't - to put these concepts into practice. For instance, the chapter "Say You're sorry!" stresses the importance of public image for companies, showing how McDonalds lost both money and support when it refused to compensate a woman scalded by coffee, and how Odwalla scored major points by recalling juice and apologising publicly at the first hint of an e-coli scare. Wear Clean Underwear is a sublime collection of insights with universal appeal of All I Really Needed to Know I Learned in Kindergarten. Sprinkled throughout are sidebars from famous figures, like Scott Adams and Ben

About Rhonda Abrams

Rhonda Abrams has written a lively column about small busines for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. Rhonda's last book, The Successful Business Plan sold 140,000 copies, and was a Main Selection of the Business Week Book Club.

Details Book

Author : Rhonda Abrams
Publisher : Villard Books
Data Published : 17 August 2000
ISBN : 0375501924
EAN : 9780375501920
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 227 pages
Age + : 15 years
Language : English
Rating :

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