Digital Marketing PDF ePub eBook

Books Info:

Digital Marketing free pdf Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to * Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. * Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing- data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). * Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. * Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.

About Ira Kaufman

Ira Kaufman has 35 years of marketing experience spanning three worlds - business, non-profit, and education. Earning his PhD in marketing from Northwestern's Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies. Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community. Chris' digital marketing tips can be found on Synecore's Marketing Technology for Growth blog.

Details Book

Author : Ira Kaufman
Publisher : Routledge
Data Published : 17 November 2014
ISBN : 0415716756
EAN : 9780415716758
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 368 pages
Age + : 15 years
Language : English
Rating :

Reviews Digital Marketing



17 Comments Add a comment




Related eBooks Download


  • Digital Photos, Movies, and Music Gigabook For Dummies free pdfDigital Photos, Movies, and Music Gigabook For Dummies

    Introducing the most complete digital media reference available-more than 900 pages of fun and easy instructions and tips on digital photography. digital video. digital music. and CD and DVD recording At under USD35..


  • How to Do Everything Digital Photography free pdfHow to Do Everything Digital Photography

    An easy-to-follow. full-color guide to capturing and editing professional-quality digital photos About the Book How to Do Everything: Digital Photography is designed to appeal to anyone with a new digital camera and/or looking to build digital photography skills..


  • The iMac Guide free pdfThe iMac Guide

    This guidebook will explore everything these great and powerful computers are capable of by covering three major topics: digital audio. digital video. and digital graphics. The introduction of iTunes..


  • Marketing Masters free pdfMarketing Masters

    The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs. Fortune 500 CEO s. sales teams. and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies colliding the old school of marketing with today s digital strategies connecting with the NOW generation..


  • Digital Marketing Analytics free pdfDigital Marketing Analytics

    Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now. Why hasn't all that data delivered a whopping competitive advantage. Because you've barely begun to use it..


  • Digital Marketing free pdfDigital Marketing

    Download ePub Books Online. Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help o