Effective E-Mail Marketing PDF ePub eBook

Books Info:

Effective E-Mail Marketing free pdf "E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * " Effective E-Mail Marketing" shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!"

About Herschell Gordon Lewis

Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including "On The Art of Writing Copy"and "The Complete Advertising and Marketing Handbook." He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global full-service direct marketing service agency.

Details Book

Author : Herschell Gordon Lewis
Publisher : Amacom
Data Published : 01 December 2002
ISBN : 0814426484
EAN : 9780814426487
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 287 pages
Age + : 15 years
Language : English
Rating :

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