Pricing on Purpose PDF ePub eBook

Books Info:

Pricing on Purpose free pdf 'With "Pricing on Purpose", Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. "Pricing on Purpose" is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates' - Eric G. Mitchell, President, Professional Pricing Society. 'Ron Baker is what I'd call a 'thought giant'. In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it' - Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, "The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services". 'As a reader of hundreds of business books, I am thrilled when I come across one that has something new to say. "Pricing on Purpose" does just that. Instead of presenting a set of feel-good items to check off a list, Ron Baker encourages us 'to think with him, not like him'. He methodically builds his argument leading us through the labyrinth of pricing theory and encourages us to look at pricing as the strategic tool that it is rather than taking the lazy cost-based tactical approach of most businesses. To paraphrase Karl Marx in terms of Baker's book, 'Cost-based pricing is the opium of business' - Ed Kless, Director, Partner Development and Recruitment, Sage Software. 'Baker has done it again! Building on the core principles that he advanced in "Professional's Guide to Value Pricing" and "The Firm of the Future", Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, "Pricing on Purpose: Creating and Capturing Value", provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy' - Thomas Finneran, Executive Vice President, American Association of Advertising Agencies. 'We love this book! With detailed research, thorough references, and recommendations for further reading, this could be considered a textbook. That it is so readable and engaging is a triumph. The chapter providing the epitaph for cost-plus pricing is worth many times the price of this book. 'Got price-sensitive customers? Wonder why? Read and stop weeping. Who's in charge of value in your company?' Baker asks. If you can't immediately answer, you'd better read this book. Bravo, Baker!' - Paul O'Byrne and Paul Kennedy, partners, O'Byrne and Kennedy LLP, Chartered Accountants, United Kingdom. 'Ron Baker is nothing short of brilliant, and his enthusiasm for pricing is contagious. "Pricing on Purpose" will add more value to your firm than anything else you could do. As usual in Ron's books, he presents cutting-edge ideas. There is no greater value to your company than to read "Pricing on Purpose" and implement its ideas' - Scott Abbott, entrepreneur, former regional business development, manager, BDO Dunwoody, LLP, Manitoba, Canada.

About Ronald J. Baker

Ronald J. Baker started his career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to educating businesspeople around the world. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored ten courses for them: How to Build a Successful Practice with Total Quality Service- The Shift From Hourly Billing to Value Pricing- Value Pricing Graduate Seminar- You Are What You Charge For: Success in Today's Emerging Experience Economy (with Daniel Morris)- Alternatives to the Federal Income Tax- Trashing the Timesheet: A Declaration of Independence- Everyday Economics- The Firm of the Future- Everyday Ethics: Doing Well by Doing Good- and The New Business Equation for Industry Executives. He is the author of the best-selling marketing book ever written specifically for professional service firms, Professional's Guide to Value Pricing (seventh edition), published by CCH, Incorporated. He also wrote Burying the Billable Hour, Trashing the Timesheet, and You Are Your Customer List, published by the Association of Chartered Certified Accountants in the United Kingdom. His prior book, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley

Details Book

Author : Ronald J. Baker
Publisher : John Wiley
Data Published : 17 February 2006
ISBN : 0471729809
EAN : 9780471729808
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

Reviews Pricing on Purpose



17 Comments Add a comment




Related eBooks Download


  • Transfer Pricing in China free pdfTransfer Pricing in China

    This Guide is a detailed overview of all aspects of transfer pricing in China. Produced in association with Transfer Pricing Associates. a specialist global transfer pricing firm..


  • Pricing and Human Capital free pdfPricing and Human Capital

    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today. pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams..


  • Power Pricing free pdfPower Pricing


    In today's hypercompetitive global marketplace. a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy..


  • Resolving Transfer Pricing Disputes free pdfResolving Transfer Pricing Disputes

    Via a global analysis of more than 180 transfer pricing cases from 20 representative jurisdictions. Resolving Transfer Pricing Disputes explains how the law on transfer pricing operates in practice and examines how disputes between taxpayers and tax administrations are dealt with around the world..


  • Pricing the Future free pdfPricing the Future

    Financial economist Szpiro tells the fascinating stories of the pioneers of mathematical finance who conducted the search for the elusive options pricing formula. "Pricing the Future" retraces the historical and intellectual developments that ultimately led to the widespread use of mathematical models to drive investment strategies on Wall Street..


  • Pricing on Purpose free pdfPricing on Purpose

    Free Book Downloads. 'With "Pricing on Purpose", Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are int