The Force of Beauty PDF ePub eBook

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The Force of Beauty free pdf The market for commercial beauty products exploded in Third Republic France, with a proliferation of goods promising to erase female imperfections and perpetuate an aesthetic of femininity that conveyed health and respectability. While the industry's meteoric growth helped to codify conventional standards of womanhood, The Force of Beauty goes beyond the narrative of beauty culture as a tool for sociopolitical subjugation to show how it also targeted women as important consumers in major markets and created new avenues by which they could express their identities and challenge or reinforce gender norms. As cosmetics companies and cultural media, from magazines to novels to cinema, urged women to aspire to commercial standards of female perfection, beauty evolved as a goal to be pursued rather than a biological inheritance. The products and techniques that enabled women to embody society's feminine ideal also taught them how to fashion their bodies into objects of desire and thus offered a subversive tool of self-expression. Holly Grout explores attempts by commercial beauty culture to reconcile a standard of respectability with female sexuality, as well as its efforts to position French women within the global phenomenon of changing views on modern womanhood. Grout draws on a wide range of primary sources-hygiene manuals, professional and legal debates about the right to fabricate and distribute "medicines," advertisements for beauty products, and contemporary fiction and works of art-to explore how French women navigated changing views on femininity. Her seamless integration of gender studies with business history, aesthetics, and the history of medicine results in a textured and complex study of the relationship between the politics of womanhood and the politics of beauty.

About Holly Grout

Holly Grout is assistant professor of history at the University of Alabama.

Details Book

Author : Holly Grout
Publisher : Lsu Press
Data Published : 13 May 2015
ISBN : 0807159883
EAN : 9780807159880
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 264 pages
Age + : 15 years
Language : English
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