Simple PDF ePub eBook

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Simple free pdf For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhoneWhat SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenueHow OXO designed a measuring cup that sold a million units in its first 18 months on the marketWhere Target got the idea for their "ClearRX" prescription systemHow New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.

About Alan Siegel

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel Gale. He is considered one of the country's leading authorities on business communications. Irene Etzkorn is a worldwide authority simplification. She has built Siegel Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.

Details Book

Author : Alan Siegel
Publisher : Little, Brown
Data Published : 02 April 2013
ISBN : 1455509663
EAN : 9781455509669
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 237 pages
Age + : 15 years
Language : English
Rating :

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