Thank You for Arguing : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion PDF ePub eBook

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Thank You for Arguing  :  What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion free pdf For when you really have to get your point across

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"Thank You for Arguing "is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero s three-step strategy for moving an audience to action as well as Honest Abe s Shameless Trick of lowering an audience s expectations by pretending to be unpolished. But it s also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, "Thank You for Arguing" is for you. Written by one of today s most popular language mavens, it s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a "paralipsis" and a "chiasmus" when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way."

About Jay Heinrichs

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Details Book

Author : Jay Heinrichs
Publisher : Three Rivers Press (CA)
Data Published : August 2013
ISBN : 9780385347754
EAN : 9781313927147
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 408 pages
Age + : years
Language : English
Rating :

Reviews Thank You for Arguing : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion



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    *Expanded and Revised: Including new chapters on leadership, Obama s oratorical mastery, the pitfalls of a