Contemporary Issues in Marketing and Consumer Behaviour PDF ePub eBook

Books Info:

Contemporary Issues in Marketing and Consumer Behaviour free pdf An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures- gender- ethics- sustainable marketing- the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

About Elizabeth Parsons

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Details Book

Author : Elizabeth Parsons
Publisher : Butterworth-Heinemann Ltd
Data Published : 17 March 2009
ISBN : 0750687398
EAN : 9780750687393
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 15 years
Language : English
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