Extreme Trust PDF ePub eBook

Books Info:

Extreme Trust free pdf How companies can stay competitive in a world of total transparency. With their first book, 1993's "The One-to-One Future", Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With "Extreme Trust", they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this "trustability" will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, but from bottom-up solutions on the part of employees and customers themselves. And the most successful businesses will earn and keep the extreme trust of everyone they interact with.

About Don Peppers

Don Peppers and Martha Rogers have published nine books together, their first, The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993), has been hailed as "one of the bibles of the new marketing." They are the founders of Peppers

Details Book

Author : Don Peppers
Publisher : Portfolio
Data Published : 27 September 2012
ISBN : 1591844673
EAN : 9781591844679
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews Extreme Trust



17 Comments Add a comment




Related eBooks Download


  • The 31 Practices free pdfThe 31 Practices

    In our super-connected world. organizations brands and reputations are shaped to a far greater extent by the personal experience of their employees and customers. We already know that 70% of customers brand perception is determined by their experience with the organization's employees and 41% of customers are loyal due to employee attitude..


  • The 31 Practices free pdfThe 31 Practices

    In our super-connected world. organizations brands and reputations are shaped to a far greater extent by the personal experience of their employees and customers. We already know that 70% of customers brand perception is determined by their experience with the organization's employees and 41% of customers are loyal due to employee attitude..


  • Bold free pdfBold

    More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers..


  • Buying Customers free pdfBuying Customers

    Buying Customers - Revolutionary NEW rules for you to get more customers with far less money. 1.What if you were guaranteed that every new customer buying from you would spend the next 5 years buying more products at ever higher price points..


  • Marketing in the Age of Google  : Your Online Strategy Is Your Business Str ... free pdfMarketing in the Age of Google : Your Online Strategy Is Your Business Str ...

    In the age of Google. your customers are searching. Will they find you.In today's searching world. customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy..


  • Extreme Trust free pdfExtreme Trust

    . How companies can stay competitive in a world of total transparency. With their first book, 1993's "The One-to-One Future", Don Peppers and Martha Rogers introduced the idea of managing interactive