Beyond Viral PDF ePub eBook

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Beyond Viral free pdf Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

About Kevin Nalty

KEVIN H. NALTY , known as "Nalts" on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson

Details Book

Author : Kevin Nalty
Publisher : John Wiley
Data Published : 29 September 2010
ISBN : 0470598883
EAN : 9780470598887
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
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