Business Essentials for Strategic Communicators PDF ePub eBook

Books Info:

Business Essentials for Strategic Communicators free pdf The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more - all with an eye on how this knowledge helps them do their jobs better as communication professionals.

About Matthew W. Ragas

Matthew Ragas is Assistant Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA. Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.

Details Book

Author : Matthew W. Ragas
Publisher : Palgrave Macmillan
Data Published : 17 December 2014
ISBN : 1137387734
EAN : 9781137387738
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 15 years
Language : English
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