Marketing Calculator PDF ePub eBook

Books Info:

Marketing Calculator free pdf This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted- I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

About Guy R Powell

Guy R. Powell has spent the last 10 years helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it's consumer packaged goods, high tech, financial services or just about any other industry, Guy has taken his experience from all aspects of the marketing equation, demystifying the entire topic of marketing analytics. This book served as a guide to marketers in their quest to make better decisions and deliver more growth at lower cost and risk. In 2005 Guy founded DemandROMI (www.demoandROMI.com), a consulting firm focused solely on helping marketers improve their tactical and strategic decision making. The time to measure and manage growth through smarter investments in marketing is NOW. Are you ready? Please visit www.marketing-calculator.com for updates and tools on this dynamic topic.

Details Book

Author : Guy R Powell
Publisher : Wiley
Data Published : 22 August 2012
ISBN : 1118507843
EAN : 9781118507841
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 320 pages
Age + : 15 years
Language : English
Rating :

Reviews Marketing Calculator



17 Comments Add a comment




Related eBooks Download


  • Marketing Calculator free pdfMarketing Calculator

    This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI..


  • The Marketing Century free pdfThe Marketing Century

    Written to celebrate the Institute's centenary. The Marketing Century explains: how the key elements of marketing have developed- how the various aspects of marketing contribute to performance- what it is that great marketers do- and how the discipline of marketing may develop in the future..


  • Strategic Marketing Problems free pdfStrategic Marketing Problems

    For courses in Marketing Strategy. Marketing Management. and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing..


  • A Framework for Marketing Management free pdfA Framework for Marketing Management

    For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory..


  • Business-to-Business Marketing free pdfBusiness-to-Business Marketing

    This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study..


  • Marketing Calculator free pdfMarketing Calculator

    . This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly