The Referral Engine PDF ePub eBook

Books Info:

The Referral Engine  free pdf The power of glitzy advertising and elaborate marketing campaigns is on the wane- word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: - Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. - The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. - Educate your customers. Referrals are helpful only if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget.

About John Jantsch

John Jantsch is a marketing and digital technology coach, an award-winning social media publisher, and the author of the small- business marketing bible Duct Tape Marketing." He lives in Kansas City, Missouri.

Details Book

Author : John Jantsch
Publisher : Gildan Media Corporation
Data Published : 06 September 2011
ISBN : 1596597577
EAN : 9781596597570
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

Reviews The Referral Engine



17 Comments Add a comment




Related eBooks Download


  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000  free pdfSatisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    In today's Internet-driven world. customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs..


  • Attracting Perfect Customers free pdfAttracting Perfect Customers

    The authors outline a simple strategic process for making business so highly attractive that perfect customers and clients are naturally drawn right to them. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmanoeuvring the competition..


  • Marketing in the Age of Google  : Your Online Strategy Is Your Business Str ... free pdfMarketing in the Age of Google : Your Online Strategy Is Your Business Str ...

    In the age of Google. your customers are searching. Will they find you.In today's searching world. customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy..


  • Marketing and Promoting Your Business free pdfMarketing and Promoting Your Business

    Effective marketing is essential for small business success. Marketing. simply defined. is 'giving people what they want profitably'. This means designing a business offer that satisfies your customers to make sales..


  • Out of the Box Marketing free pdfOut of the Box Marketing

    How to skyrocket your profits - a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers. get more out of your customers and to keep them coming back for more..


  • The Referral Engine  free pdfThe Referral Engine

    . The power of glitzy advertising and elaborate marketing campaigns is on the wane- word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, c