Online Video Revolution PDF ePub eBook

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Online Video Revolution free pdf People read less and less and rely on video more and more in virtually every aspect of their lives. This work will impart current best practices to illustrate how video can 'bring a brand's personality to life' through custom-tailored spokesperson and rectangular video 'snacks' which help put a human face on a brand.This is a marketer's guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO. The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald's, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age.

About John Cecil

JOHN CECIL is co-founder of Innovate Media and currently serves as its CEO as well as an evangelist for the online video medium. Since Innovate's founding, John has managed and overseen hundreds of production projects for clients that included Canon, Bank of America, HP, Nutrisystem, eHarmony and Rhapsody and many more. Prior to Innovate Media Cecil has held positions with such media companies as Lifetime Television, A

Details Book

Author : John Cecil
Publisher : Palgrave Macmillan
Data Published : 11 December 2012
ISBN : 1137003073
EAN : 9781137003072
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

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