Marketing Principles PDF ePub eBook

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Marketing Principles free pdf This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies.

About William M. Pride

Bryan Lukas is Professor of Marketing and Head of the Marketing Group in the Faculty of Economics and Commerce at the University of Melbourne. He holds several academic awards, including three Best Paper awards from the American Marketing Association and one Best Paper award from the Australian and New Zealand Marketing Association. Bryan has published many peer-reviewed research papers in leading international journals and conference proceedings, such as the Journal of Management, Journal of the Academy of Marketing Science, Journal of Business Research, and American Marketing Association Conference Proceedings. Bryan is an editorial board member of the Journal of Business Research, and Asia Pacific Journal of Marketing and Logistics. He is also a member of the Australian and New Zealand Marketing Association, American Marketing Association, Academy of Management, Academy of Marketing Science, and Society for Marketing Advances. Bryan is an Associate Fellow (AFAMI) of the Australian Marketing Institute and is accredited as a Certified Practicing Marketer (CPM) by the same institute. In addition to his academic activities, Bryan has carried out consulting and executive teaching assignments in Asia, Australia, Europe, and the USA, for clients such as Australian Marketing Institute, Australian Institute of Company Directors, Australian Unity, Boehringer Mannheim, Colonial First State, Department of Justice (Victoria), Dowd Corporation, FedEx, Golden Casket, NAB, Petronas, Sun Corp, and Stockland. He also has provided expert evidence and made statutory declarations in a number of legal matters and trade mark applications, most recently for Corrs, Chambers, Westgarth- Houlihan Patent Attorneys- Middletons- and Pipers Lawyers

Details Book

Author : William M. Pride
Publisher : Cengage Learning Australia
Data Published : 24 January 2012
ISBN : 0170190862
EAN : 9780170190862
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 544 pages
Age + : 18 years
Language : English
Rating :

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