Managerial Economics and Strategy PDF ePub eBook

Books Info:

Managerial Economics and Strategy free pdf Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q

About Jeffrey M. Perloff

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Details Book

Author : Jeffrey M. Perloff
Publisher : Prentice Hall
Data Published : 20 August 2013
ISBN : 0321566440
EAN : 9780321566447
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 688 pages
Age + : 18 years
Language : English
Rating :

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