Integrated Organisational Communication PDF ePub eBook

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Integrated Organisational Communication free pdf Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.- in determining and implementing strategy, operations and processes- in all interaction - interpersonal, mediated, digital and social- as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

About Rachel Barker

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Details Book

Author : Rachel Barker
Publisher : Juta Books
Data Published : 05 November 2012
ISBN : 0702189847
EAN : 9780702189845
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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    Ebooks For Free. Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisati