Services Marketing PDF ePub eBook

Books Info:

Services Marketing free pdf Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing.

About Christopher Lovelock

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Details Book

Author : Christopher Lovelock
Publisher : Pearson Education Australia
Data Published : 22 August 2014
ISBN : 1486002706
EAN : 9781486002702
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 18 years
Language : English
Rating :

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