Confessions of an Advertising Man PDF ePub eBook

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Confessions of an Advertising Man free pdf Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

About David Ogilvy

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy

Details Book

Author : David Ogilvy
Publisher : Southbank Publishing
Data Published : 01 September 2011
ISBN : 190491537X
EAN : 9781904915379
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 194 pages
Age + : 15 years
Language : English
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