Pioneers of Digital PDF ePub eBook

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Pioneers of Digital free pdf Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe- some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors

About Mel Carson

Paul Springer is Head of Research for Design, Media

Details Book

Author : Mel Carson
Publisher : Kogan Page Ltd
Data Published : 03 October 2012
ISBN : 0749466049
EAN : 9780749466046
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 15 years
Language : English
Rating :

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    . Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer a