Sports and Entertainment Marketing PDF ePub eBook

Books Info:

Sports and Entertainment Marketing free pdf Sports And Entertainment Marketing, 4e continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

About Ken Kaser

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas. Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books- written national, state, and local curriculum- served in many professional leadership roles- and earned numerous teaching awards at the national, state, and regional levels.

Details Book

Author : Ken Kaser
Publisher : Wadsworth Publishing Co Inc
Data Published : 09 January 2015
ISBN : 1133602444
EAN : 9781133602446
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 448 pages
Age + : 15 years
Language : English
Rating :

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