Lovemarks PDF ePub eBook

Books Info:

Lovemarks free pdf Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.

About Kevin Roberts

Kevin Roberts is CEO Worldwide of Saatchi

Details Book

Author : Kevin Roberts
Publisher : Powerhouse Cultural Entertainment Books
Data Published : 05 May 2006
ISBN : 157687270X
EAN : 9781576872703
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 245 pages
Age + : 15 years
Language : English
Rating :

Reviews Lovemarks



17 Comments Add a comment




Related eBooks Download


  • Lovemarks [Spanish] free pdfLovemarks [Spanish]

    Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks..


  • Trademarks, Brands, and Competitiveness free pdfTrademarks, Brands, and Competitiveness

    This book examines trademarks and brands. and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth- examine the development of trademark law..


  • The Future of Branding free pdfThe Future of Branding

    * How will brands drive business strategy. * How will brands keep pace with the rapid change in technology. * Will the existing rules of building and leveraging brands apply in future. * How differently will the brands of future be managed..


  • The Brand Bubble free pdfThe Brand Bubble

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers..


  • Brand Valued free pdfBrand Valued

    New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers. Successful brand managers know that it is all about trust and keeping the consumers engaged..


  • Lovemarks free pdfLovemarks

    Download A Book. Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next