Turning Silver Into Gold PDF ePub eBook

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Turning Silver Into Gold free pdf

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity.

Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they're about to make.

Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

Five trends shaping the next baby boomer revolution

Global markets, longevity, lifestage transitions, technology, and spirituality

From concept to product to financing, and beyond

All you need to execute on your baby boomer product/service opportunity

The new healthcare revolution, the new healthcare business

How boomers are using the newest innovations to take control over their health futures

Sex and romance: I'll have what she's having

The new sexual revolution: making it feel like the first time-or better

Choosing families, making connections

Powerful new opportunities in helping boomers reach out and connect

About the Author

Dr. Mary S. Furlong is the leading authority on the baby boomer generation as it moves beyond 50. She founded Mary Furlong

About Furlong, Mary, S.

Regrettably, at the moment we simply can't supply you with information regarding the particular Founder Furlong, Mary, S.. But this doesn't mean we don't work on her variety. Additionally we inquire that you simply help us with this matter. For those who have free time and desire will probably hugely get pleasure from should you tell you your information. As soon as obtaining this sort of suggestions and data coming from consumers with regards to the Turning Silver Into Gold Founder Furlong, Mary, S., many of us initially your ex look at. The moment most of us make certain that just about all accurate, only article that. All of us fully grasp this aid in addition to thanks in advance.

Details Book

Author : Furlong, Mary, S.
Publisher : Financial Times Prentice Hall
Data Published : 10 January 2007
ISBN : 0132340194
EAN : 9780132340199
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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    As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enor