About Face PDF ePub eBook

Books Info:

About Face free pdf Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. "About Face" shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, "About Face" demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. "About Face" shows you that by focusing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

About Dan Hill

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of the best-selling Emotionomics, published by Kogan Page.

Details Book

Author : Dan Hill
Publisher : Kogan Page Ltd
Data Published : 03 September 2010
ISBN : 0749457570
EAN : 9780749457570
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 212 pages
Age + : 15 years
Language : English
Rating :

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