Beyond Big Data PDF ePub eBook

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Beyond Big Data free pdf Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult-often, because it's so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM's leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM's enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes * How Social MDM extends fundamental MDM concepts and techniques * Architecting Social MDM: components, functions, layers, and interactions * Identifying high value relationships: person to product and person to organization * Mapping Social MDM architecture to specific products and technologies * Using Social MDM to create more compelling customer experiences * Accelerating your transition to highly-targeted, contextual marketing * Incorporating mobile data to improve employee productivity * Avoiding privacy and ethical pitfalls throughout your ecosystem * Previewing Semantic MDM and other emerging trends

About Martin Oberhofer

Martin Oberhofer works as Executive Architect in the area of Enterprise Information Architecture with large clients world-wide. He helps customers to define their Enterprise Information Strategy and Architecture solving information-intense business problems. His areas of expertise include master data management based on an SOA, data warehousing, Big Data solutions, information integration, and database technologies. Martin delivers Enterprise Information Architecture and Solution workshops to large customers and major system integrators and provides expert advice in a lab advocate role for Information Management to large IBM clients. He started his career at IBM in the IBM Silicon Valley Labs in the United States at the beginning of 2002 as a software engineer and is currently based in the IBM Research and Development Lab in Germany. Martin co-authored the books Enterprise Master Data Management: An SOA Approach to Managing Core Information (IBM Press, 2008) and The Art of Enterprise Information Architecture: A Systems-Based Approach for Unlocking Business Insight (IBM Press, 2010) as well as numerous research articles and developerWorks articles. As inventor, he contributed to more than 70 patent applications for IBM and received the IBM Master Inventor title. Martin is certified by The Open Group as a Distinguished Architect and holds a master's degree in mathematics from the University of Constance/ Germany. Eberhard Hechler is an Executive Architect who works out of the IBM Boeblingen R

Details Book

Author : Martin Oberhofer
Publisher : IBM Press
Data Published : 17 October 2014
ISBN : 013350980X
EAN : 9780133509809
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
Rating :

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